I don’t think this was major news outside the tech world, but Apple finally got around to suing the company (Psystar) who started selling Mac “clone” computers back in April. They threatened, intimidated, and generally acted like bullies leading up to Psystar’s release of the Open Computer, so I’m not surprised at all. I will be surprised, though, if this doesn’t end up hurting them (Apple) in the long run.
I’ve always thought Apple is snobbish about their systems…I know they’re good, but can we agree that they’re not perfect? I have friends who have Macs, and I’ve watched them struggle to get something to work right just like Windows users. I’ve heard them lament the fact that some piece of software isn’t compatible with their Mac. I’ve seen them buy the expensive Apple-brand peripherals at a premium instead of buying mainstream stuff from BestBuy or NewEgg. I’ve snickered at them clicking their silly little one-button mouse and claiming that it’s better than having 2 or 3 buttons. Right.
Here’s the deal…Macs are good machines. The Mac OS is very nice. Most stuff on a Mac does just plain work. But here’s the kicker…Macs are more expensive than comparably powered and configured Windows machines. Duh.
Apple has done a pretty good job of convincing people that if they’re tired of the performance and security problems inherent in Windows, you just have to shell out a few more bucks. It doesn’t hurt at all that they scored hits with the iPod, iTunes, and the iPhone. All those have led to the mystique of Macs being the “cool” alternative to Windows boxes. They’re hip…they’re fresh…they’re sleek. They’re kinda ugly if you ask me, but of course ugly can sell if it’s marketed well. And Apple can market the crap out of their products.
So what’s my rant all about? Apple already has the momentum going in their direction. They’ve successfully positioned themselves as the public’s favorite MS-killers. And they’ve done that primarily with brand, image, and reputation. But if they come down hard on a little guy like Psystar, they risk losing their cool guy image. Folks might think Apple is no different than any other monopolistic technology company out there. People just don’t like to see a bully beat up a helpless little kid and take his lunch money.
But I think Apple has even bigger problems. The reputation for a Mac’s quality is based on Apple’s assumption that they have to have complete control over their hardware platforms for their software to be worth anything. On one hand, that makes complete sense, even though I completely disagree with it philosophically. I mean, what better way to guarantee that your OS and apps “just plain work” than to make sure they get used ONLY on the hardware you’ve designed, tested, and sold? How else can you guarantee that a Mac always looks and feels like a Mac unless you sell every Mac yourself?
However, that’s not our tech world today, and certainly shouldn’t be our tech world of tomorrow. People want and expect alternatives. People want a free market. People want their Mac OS cake, and they want to eat it on a cheaper platform. But wait a minute…maybe Apple could use that to their advantage. What Apple needs to do (especially in respect to Psystar) is simply say “You want to run our OS on something other than a Mac? Fine, but don’t expect us to support it. We guarantee it will work on a Mac, but we make no such guarantee otherwise.”
They could easily come out of their Psystar nightmare smelling like roses if everyone who buys a Psystar gets fed up with things just plain not working. Anyone who buys a Mac clone and can’t get a printer to work, or can’t get on their wireless network, or otherwise has a sucky experience will A) come running to Apple for their next machine, and/or B) tell everyone who cares to listen to stay away from Mac clones. It could be that simple, right? They could sit back, save the money they’re paying their lawyers right now, and watch all the disgruntled clone users come skulking back to buy a Mac next time. Steve Jobs might even risk a little “I told you so” under his breath.
But wait…there’s one problem with that strategy. What if Mac clone users come to the conclusion that the lower cost of the system and the freedom of choice is a valid trade-off for compatibility problems? What if they realize they can go to the Linux community for software to run on their new Mac OS which, incidentally, is at its heart a Linux box? What if the genie gets out of the bottle and people realize that the Mac hardware isn’t anything super-secret and special, it’s just a configuration that Apple has tested and tweaked for the Mac OS? Pay no attention to the Mac behind the curtain! Well, then…all bets are off, and Macs don’t seem so special after all.
Finally, it seems to me that Apple is in a precarious situation with respect to Linux. See, the Mac OS really is just a form of Linux. I’m not saying you can take OpenOffice that’s been compiled for Ubuntu and throw it on a Mac, but you can’t throw it on Fedora either. There are lots of flavors of LInux (yeah, I know…distros) and Apple has gone to great lengths to cover up the fact that their OS is one of them. In their lawsuit against Psystar, they allege that the Mac clone infringes on their “trademark” and steals their “intellectual property,” but I don’t hear any mention of their debt to the rest of the Linux community for the use of their intellectual property. They’re on the verge of ticking off a large group of smart people who, when motivated and properly mobilized, could pose a serious threat. Does Apple really want the hacker community to be mad at them instead of at Microsoft? Yikes.
So there you have it. Seems to me Apple is in a bit of a “doggoned if you do, doggoned if you don’t, doggoned if you even think about it” situation. They’re kind of in a pickle. If they don’t crush Psystar (and future Psystars) then they risk the computer-buying public figuring out that what makes a Mac a Mac is simply tightly controlled hardware specs and a really nice version of Linux. If they do crush Psystar, then they risk looking like they can’t take a little competition, like the jock who acts like a jerk because really, deep down, he’s insecure. And either way, they risk a fallout with the Linux community and the potential loss of customers to other versions of Linux, most of which are free.
Good luck, Apple. I hope you can work it all out. Until then, I’ll keep using Ubuntu on just about any kind of hardware I want…for free…because I can.